Do Not Sell or Share My Personal Information

Macy’s and macys.com Notice of Privacy Practices

This Notice of Privacy Practices (‘Notice’) was updated in March 2025.

This Notice applies to Personal Information collected, processed, or stored by and between Macy's, macys.com, Macy’s Backstage, and Market by Macy’s. Personal Information may be shared between or processed by any of these brands.

To view your separate Citibank, N.A. Privacy Statement for your Macy's credit card or to learn more about our credit services, please click here.

Why We Collect and Use Information

We at Macy's understand that you entrust your data to us. We value that trust.

Your Personal Information will be retained only as long as necessary to carry out the purposes outlined in this Notice. Personal Information will be retained and disposed of in accordance with Macy’s Data Retention Policy and Schedule.

We may combine information collected from different sources. Below is a summary of the primary ways we collect and use information:

Loyalty/Financial Incentives

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit cardholders. Customers may sign-up for the Macy's Star Rewards program if they do not have a Macy's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and redeem rewards), and birth month and day (to redeem rewards). The purpose of the Star Rewards loyalty program is to encourage repeat business with Macy's and enhance your shopping experience.

The benefits provided to customers (or realized by Macy's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Macy's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.

The benefits of the Star Rewards program are described Here. The terms and conditions are available Here.

We will not discriminate against you for exercising your rights under Consumer Data Privacy Legislation. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt-out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

Primary Reasons for Data Collection	Uses
Product and Service Fulfillment (Fulfillment)	Fulfill, manage, and communicate with you about transactions. Establish and service your profile on our websites or mobile apps. Provide customer service and alert you to product or shipping information. Provide personal services such as MyClient (clienteling) or Gift Registry. Manage loyalty programs (e.g., Macy’s Star Rewards), subscription services, including order management, billing and reordering products, and communicating about your subscription.
Marketing, Promotions and Advertising (Advertising)	Deliver information about products, services, and promotions. Provide interactive features on websites and mobile apps. Identify product and shopping preferences using information we collect from you and about you. Administer contests, sweepstakes, promotions, surveys, and focus groups.
Internal Operations (Operations)	Improve the effectiveness of our websites, stores, mobile apps, merchandise assortment, and customer service. Conduct business analysis, such as analytics, projections, and identifying areas for operational improvement.
Fraud Prevention, Security and Compliance (Security)	Protect our assets and prevent fraudulent transactions. Validate credentials and authenticate customers when logging into your online profile, mobile apps, or transacting in-store. Protect the security and integrity of our services and our data. Assist law enforcement and respond to legal/regulatory inquiries.
Credit Card and Banking (Credit)	Process your payments and address your order inquiries and requests. Offer you additional products or services that may be of interest

Safeguarding Information

Macy's, macys.com, Macy’s Backstage, and Market by Macy’s have implemented procedural, technical, and administrative measures to safeguard the information we collect and use. For your protection, we designed our technology-enabled services to accept orders only from secured web and mobile browsers.

No security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our Security Tips. The National Cybersecurity Alliance also provides comprehensive information to stay safe online.

Categories of Information We Collect and How We Collect It

Macy's collects certain information from you and about you. Information is collected directly from you, or through other means.

We may collect or use the information made available to us through third-party platforms, online databases, and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.

Categories of Information We Collect and How We Collect It	Categories of Sources from which Personal Information is Collected	Business or	Commercial	Purposes	for Data	Collection
.	,	Fulfillment	Advertising	Operations	Security	Credit
Sensitive Personal Information Driver’s license number, account log-in, password, debit/credit card number, geolocation, ethnic origin Sensitive Personal Information below is denoted with an asterisk (*). We may sell your sensitive personal information.	Information you provide Placing an order, taking advantage of other programs online or in-store (i.e., MyClient/Clienteling).	X	X	X	X	X
Identifiers real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number*	Information You Provide Creating a profile, placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store (i.e., MyClient/Clienteling), or contacting us through the "Live Chat" feature on our website. Information We Collect Through Data Collection Technologies When you visit our websites, use our mobile apps, shop in our stores, or interact with our wireless services or other technologies. This information is either automatically collected or is customer-initiated. Information From Other Sources We may provide and receive information about you, with or from our service providers and vendors.	X	X	X	X	X
Commercial Information products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	Information You Provide Placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store. Information From Other Sources We may provide and receive information inferred or derived about you, with or from our service providers and vendors.	X	X	X	X	.
Biometric Information* voice recordings, facial recognition. We may sell your biometric personal information.	Information You Provide Calling, chatting, emailing, or otherwise contacting our customer service team. Information We Collect Through Data Collection Technologies Fraud and security activities when visiting our stores or placing online orders.	X	X	X	X	X
Internet or Other Electronic Network Activity Information browsing history, search history, information regarding a customer’s interaction with an Internet website application, or advertisement	Information We Collect Through Data Collection Technologies When you visit our websites, use our mobile apps, shop in our stores, or interact with our wireless services or other technologies, tagging Macy’s on your social platforms, or interacting with our social platforms. This information is either automatically collected or customer-initiated.	X	X	X	X	.
Geolocation	Information We Collect Through Data Collection Technologies When shopping on our website we collect geolocation data such as IP address.	X	X	X	X	.
Precise Geolocation*	Information We Collect Through Data Collection Technologies We collect location data when your device is set to provide location information or when you have notified the store that you have arrived to pick up your curbside order.	X	.	X	.	.
Automatic License Plate Reader (ALPR) Data ALPR is a system that collects vehicles’ license plate numbers and compares it to license plate data provided by Macy’s loss prevention and asset protection teams for security purposes. We also separately combine data from the ALPR with Personal Information in Macy’s internal security databases.	Information From Other Sources We collect vehicles' license plate numbers from cameras installed in our parking lots and surrounding areas. We share a vehicle license plate number with the ALPR if we suspect that the vehicle has been involved in theft or other similar activities.				X
First-person safety cameras Macy's Asset Protection team may utilize first-person safety cameras to capture both video and audio during customer security interactions	Information From Other Sources First-person safety cameras capture both video and audio. Footage, if disclosed, outside of Macy's premises would only be in response to requests from law enforcement agencies or as mandated by applicable laws.				X

Authorized Agents. If you would like to enter a request on behalf of a California resident, please submit the request via Macy's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the customer authorizing you to submit a request on their behalf. We reserve the right to require customers to confirm their requests and/or identity.

Do Not Sell or Share My Personal Information Requests

You may submit your request through the following methods:

Online via our privacy portal: https://www.macysprivacyportal.com
Click to request we Do Not Sell or Share your Personal Information
By phone at 800-920-3588

You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the macys.com homepage and updating your Privacy Settings in your Macy's mobile apps.

Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.

For more information on the categories of Personal Information we have sold, shared, or disclosed, the business purpose for disclosing this information, and the categories of third parties that have received this information, please refer to the “Who We Share Your Information With” section of this Privacy Notice

Loyalty/Financial Incentives

The benefits of the Star Rewards program are described Here. The terms and conditions are available Here.

We will not discriminate against you for exercising your rights under California Consumer Privacy Act CCPA. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.